well the first thing is that i am not and will not be going for buzz and popularity. this game will never be more popular in the future than it is now - it's well on its way down the slope towards obsolescence. to have a "maybe it'll get popular" attitude would be thinking like those retards that post "MAKING A NEW WAR3 LEAGUE/WEBSITE/CORPORATION" threads. in 2008? sure. in 2012? lol. delusions of grandeur
anyway, we messed around with comments in like 2007. our choices were either make something crazy simple (which would either get owned repeatedly or require lots of moderating) or something robust (which would be a lot of work for us and a bit more work for users). we decided to not do either! even back when i had enormous amounts of free time it was too daunting. now that i'm 9-5 it's even less appealing.