With most new games that contain armor and cool items there is a moment that many people love.
That moment for me is when I first get into the game and find a really awesome looking unique armor or weapon and when you join another public game, people will look at you in awe and then ask you questions like: What item is that? Where did you find that item What are the stats? etc... You feel cool and awesome for the day or two that you are one of the few who has that awesome piece of armor or weapon. This usually last's until other people start finding it and then it just becomes another armor. I love that feeling! This is just one moment that I cannot wait to happen to me once I play D3. Of course, sometimes I might be unlucky and never be the guy who was one of the first seen equipping a bad-ass piece of equipment.